Inspiring and empowering sneakerheads with the new Finish Line Mobile App and an evolved digital strategy. The Finish Line App allows customers to see what's new with a personalized and curated inspiration feed of looks to shop, a faster checkout process, easy in-store pickup, a shoe release calendar with insider info and notifications on when the latest sneakers are dropping. With the new App we also increased the benefits of the Winner's Circle membership by offering exclusive access to stream key moment in sneaker culture with Finish Line Live.

Combining machine learning, intelligent automation and labor clouds, WorkMarket is a platformed designed for work in the modern world with push-button solutions for any business. While at GreenStone I helped lead the redesign of WorkMarket.com to make it more mobile friendly, optimize conversion and tell a more compelling narrative.

See the live site at www.workmarket.com

E-Commerce Redesign

Redesign Breville’s global e-commerce website and digital value proposition.

E-Commerce Redesign

A future vision of Samsung’s global e-commerce platform from a strictly customer-centric point of view. Designed for a pitch within the span of three weeks.

Digital Exhibition

Chanel is revered as a cultural institution in the fashion world. Since creating "the little black dress" they have long been the epitome of haute culture. But they had a problem; when attempting to infiltrate the growing Chinese market they realized that there was a lack of brand recognition and understanding of their cultural significance within the fashion world. So they decided to host a traveling exhibition called "Culture Chanel" to educate the Chinese public about Chanel. The digital exhibition is the online component of "Culture Chanel" and can be translated for English, French and Chinese audiences.

While at Green Stone I designed a new mobile application that helps people save and share the videos that capture special moments in their lives. The Memery App was a video sharing app that would aggregate unedited user submitted videos based on time and location providing users with a sense of memory of a particular space or event. When viewing the videos users may react using emotional gestures, comment or share the video. The app was retired in early 2017 as the company pivoted into other services, but there were many ideas that we designed into it that were just ahead of their time, such as the "Magic Mix" idea, where the user is able to shuffle the order of location based video content, pair it with music and generate a montage video from it. Fun stuff!

As part of the launch of Samsung's much anticipated rival to Apple's iWatch, I was asked to help design the online experience for the Samsung.com destination. To hit our deadline we were working in real-time with the client as they were receiving very sensitive up to the minute marketing materials and raw photographs of this hot new product.

Responsive website redesign.

Shaw Floors is the World's largest flooring manufacturer, but they had a problem, they're website wasn't responsive and it was dated. So we decided to build an e-commerce site utilizing the latest technology and best-practices while also providing opportunities to inspire the user with fresh content and ideas to elevate the brand. 

 

Video management application

Primetime is mobile application that allows athletes and coaches to do real time interviews with fans. Designed to be used during games on the sidelines, Users can be prompted with a lose script, they can then record their message in a video, select the best take, and post live for their fans onto any social media outlet.

Homage is a super fun t-shirt and apparel retailer known for their retro style sports team graphics that would appeal to fans and aficionados. Each shirt celebrates a legend behind a particular sports team, but not every fan understands the reference. That's where the idea for the "Behind the Shirt" App came from. We felt that many sports fans may not necessarily know the legends or the stories that inspired the graphics on the apparel. So we figured out how to tell that story through an app in an inspiring way while also figuring out a way to encourage e commerce.

While we pitched Homage hard on this idea, in the end they decided to pass. But we still ended up with some snazzy mockups and fun prototypes.

Digital campaign and meme generator

Chromebooks are For Everyone. The Chromebook advertising is For Everyone. Then we made Times Square, you guessed it, For Everyone. The experience combines web, mobile web app, and digital outdoor.

 

E-commerce

When Nike became the official jersey maker and clothing manufacturer for the NFL I was responsible for the the look and feel of the digital roll-out for Nike.com as well as NikeFootball.com.

 

Online periodical and media hub

The Rolex Mentor and Protégé Arts Initiative is a philanthropic program which pairs gifted young artists with internationally recognized masters, sponsoring them to spend a year in a one-to-one mentoring relationship. The program and periodical having been around for over 10 years, they needed an online home for their periodical and all of their content including articles, videos and slideshows.

Content hub

The Nike Football Opening Regionals (Nike Football Training Camps) are the nation's preeminent high school football camp. This content hub, was designed to educate users about The Opening Regionals and to get them engaged.

Homepage redesign

Online live auction

Christie's is an art business and a fine arts auction house. They're website featured an online auction forum that allowed users to purchase items live, but they were receiving a large amount of negative feedback about the user experience. So we saw an opportunity to reimagine the UX and update the design of the online auction forum.

All of your daily biometrics in a fun and fully customizable dashboard application designed to give the User complete awareness and control of their health performance and needs.

Complete with the ability to set goals, monitor activity, and keep a pulse on their daily analytics the Daily Health App gives the User the ability to monitor their personal health and progress all the while saving the User money on their healthcare, (for those that need a little extra incentive).

The app also features a built-in Health Advisor AI that is customized to your needs and preferences. When the app is opened, the Health Advisor will ask you how you feel and wait for the User's response to give health guidance. The Health Advisor may also pull from your biometric analyses and even voice analysis if needed. 

The app would be free of cost for the User  being provided by their health insurance company and would also function as a one-stop health-care hub, allowing the user to keep track of their health related notifications and appointments, schedule a health screening, find a doctor, order prescriptions, or monitor and improve their mental health or physical fitness.

Online Campaign

Every year Nike will pick 9 college football teams and 9 games where the chosen teams will display a fresh nike redesigned football uniforms. This interactive experience was meant to showcase those teams and the uniforms while also capturing the legendary stories and epic atmosphere that surrounds each team.

For March Madness we wanted to connect with fans and help them represent their teams. Working with ILoveDust, we set up a social response lab creating illustrated images for fans on Twitter who shouted out their school. At the end, the most vocal Kentucky fans on Twitter were given illustrated portraits that became the faces of the crowd in our congratulatory ad.  

Sold as the "definitive butcher's guide to every cut of meat," the app is a project collaboration with from Pat LaFrieda (who's been called "The King of Meat"") and Zero Point Zero (the production company behind shows like Anthony Bourdain's No Reservations). The app features 360-degree interactive rotating meat and over 50 minutes of video of butchery, including a tour of the dry-aging room that holds half a million dollars' worth of steaks. 

I was a designer and motion graphics designer on this project while at Domani Studios.

Online campaign

Redesign

A prototype of a proposed re-design for fordmotorvehicles.com. We attempted to give the site a feeling of luxuriousness while also hi-lighting competitive pricing and safety features. The site experience was also designed to guide the user though-out the entire car shopping/ decision making process, up until the final purchase. 

A desktop AIR application that was designed to give XM Radio subscribers the ability to upload,download and schedule the download of content to their XM Radio players much the same way iTunes allows users to do the same for their iPods.