Homage is a super fun t-shirt and apparel retailer known for their retro style sports team graphics that would appeal to fans and aficionados. Each shirt celebrates a legend behind a particular sports team, but not every fan understands the reference. That's where the idea for the "Behind the Shirt" App came from. We felt that many sports fans may not necessarily know the legends or the stories that inspired the graphics on the apparel. So we figured out how to tell that story through an app in an inspiring way while also figuring out a way to encourage e commerce.
While we pitched Homage hard on this idea, in the end they decided to pass. But we still ended up with some snazzy mockups and fun prototypes.